They may also take multi-level marketing routes wherein products are sold by form to master distribution than they sell the products to distribution and chain goes on. Companies either need to have more leverage with the retailers or own some retail stores themselves to be able to know their customers better. Retail is a term which covers a vast range of business types and models. But they often combine the purchasing of supplies with an entertainment trip. The business institutions or persons who sell goods to final consumers are called retailers. But location still remains important. These retail store formats vary from each other on the basis of their product assortment (product depth and width), price and location. They may carry merchandise that can be slightly defective as standard norms; famously known as “Factory Outlets”, or carry off season merchandise, not so fast moving designs and unpopular colours. Nonpersonal selling includes TV, mail, catalog, internet, etc. Therefore such stores should stock only those items whose purchases the family cannot postpone till the weekend. This may be both personal (direct personal selling) and nonpersonal TV, the Internet, mail, … The stores are generally up to 5,000 sq ft and are found in areas where purchasing power is not very high. Retailing makes products available when and where customers want to buy them. Home-based Retail Stores . Some may eventually move to a commercial store location, while many remain in the business owner's spare room, especially if the business primarily operates online or works with distributors. Non-Store Formats have been discussed below: Famously called e-tailing, it is a format where companies sell merchandise through exclusive product websites or Multi-Brand websites. Purchasing for the household is done only during weekends. As the economy of a country develops, people will want more sophistication and variety in greater number of categories and this can be provided only in this type of format. Classification of Retailers on the basis or Retail Location Retailers have also been also been classified according to their store location. As the name suggests, it is selling of product through salesman by reach­ing to target audience at houses or offices or wherever they can be available. These stores can have arrangement to deliver the items on a regular basis to the households. Prohibited Content 3. It is a very large subject and as important and wide as store retailing. E-tailing can be for specialty products, value oriented products, premium products, private label or multi-branded products of various price points. Manufacturers also prefer to have few outlets in each city so as to push excess or dead stock and reduce cost of operations. They can be in categories like apparel, fashion accessories, nutrition, home segment, jewellery, optical, footwear etc. The categories promoted are generally cheap jewellery, electronic goods, sports equipments, non-traditional white goods, etc. They also sell “value” for money concept to wide variety of customers. In developing countries, these formats are slowly finding acceptance now. This article throws light upon the two broad categories of retail store classification. There are many types of retail formats like discount stores, supermarkets, convenience stores, department stores, etc. Report a Violation, Classification of Retail Structure: 3 Categories | Retailing, Classification of Indian Retail Sector: 6 Categories | Retailing. The retail potential database consists of average household and total market potential estimates by each of sixty-eight retail store types. If the number of product categories is large, chances are that the range in each one of them would be smaller because of space constraints or else it may become too unwieldy. Internationally, Best Buy, Toy “R” US, Pet Valu, Baby, Home Depot, Gart Sports, Circuit City and in India Electronic Bazaar, Food World, Welspun, Mega Mart etc., are leading examples. Plagiarism Prevention 4. Characteristics of FoodRetailers 10. But most retail stores are not owned by the companies whose items are sold in them. The store has one product category or a very narrow, related range of products. 10 Types of Retail Stores 1) Speciality Store. What is ABC inventory classification? These stores can afford lower prices because of their influence on the manufacturers as they sometimes control the market of the category. Image Guidelines 5. These are different from kiosk selling where small format stores or stalls are managed by sales staff. A speciality store is one which focuses on one or two specific categories. All the stores mentioned above charge list prices from their customers. If they happen to be big or a national chain, they command better buying discounts; thus much better rates are offered to customers as compared to specialty stores. The entire range if not very cheap or value product will be pictorially listed with price offers. Parking surrounds the outside perimeter. The other option is to have limited product categories and a wide range in each one of them. On the basis of location, chain stores are classified as local, sectional and national chains. For instance, IKEA is one such store that stocks every type of furniture, in all price ranges and usage. They are generally largest chains also. 1. To name a few, Reebok, Lee, Arrow, Levis, Nike have used this extensively. It is where consumers go to obtain goods and services. Abroad QVC, HSN have been very successful and in India Asian Sky Shop has done fairly well. The price range in these stores could either be narrow, catering to a specific market segment, or it could be broad covering a large number of segments. It is a huge industry abroad and in India too. A company can develop insights into the behaviour of its customers as they shop in the retail store. Content Guidelines 2. Retailers have a huge amount of information about customer behaviour but all this information is not passed on faithfully to the companies. They are retailers of non-traditional categories like gift items, craft items, mini home decor items at ‘low to mid’ price points. Chain stores are classified on the basis of type of goods handled. Customers would like to travel some distance for their weekend trips. The store usually stocks related items, for instance, lifestyle goods for the whole family that include clothes, books, home decor, jewellery, cosmetics, accessories, stationary, toys, etc. Privacy Policy 8. Internationally, Zara, Gap, Foot Locker, Socks, Auto Zone, Tower Records, Zales, Cole National and in India, Health and Glow, Toys Kemp, Zuari Furniture, Planet Fashion, Trouser Town, Time Zone, Music World, etc., are leading examples. have been very famous. Millions of retail businesses start in their owners' homes. However, the advantage of a speciality store is that you will find many things in that store related to that speciality which you … The store however stocks large amount of variety of these products. The products may be urgently required like medicines. The difference between service retailing and store/merchandise retailing is that products to be sold in service retailing are intangible (for example, healthcare services), perishable (for example, hotel rooms), suffers from inconsistency (financial investment advice) and has to produced instantly (for example Restaurants) for instant consumption. The store types are based on the NAICS classification … Study 17 Chapter 14: Classification of Retail Operations flashcards from Heather T. on StudyBlue. Multi-level marketing has made brands like Tupperware, Oriflamme, Avon a worldwide success and pure direct marketing success story of Eureka Forbes will never be forgotten in India. Some of these products, like grocery items, vegetables and fruits, have to be bought frequently as they would be spoiled if they were stored for a long time. Here they do not need to advertise or spend on costly store atmospherics and service standards. This sector has contributed heavily in employment generation and various low cost service retailing business models (like travel agency) has helped in entrepreneurship development. He needs empathy to understand customers’ requirements but he also has to be indifferent enough not to let customers’ anguish about the products in his store bother him. Vending machines are generally found in high traffic areas like malls, strip markets and university campuses. Copyright 10. To help make sense of all this, the United States Census Bureau publishes the North American Industry Classification System (NAICS), which places businesses into Classificationsbased on their common characteristics and qualities. Retailing in India is one of the pillars of its economy and accounts for about 10 percent of its GDP. Report a Violation, Retail Marketing: Useful notes on Retail Marketing, Retail: Notes on the Classification of Retail Formats, How to Enhance Customer Experience in a Retail Store? Fairly large employment generator, good for companies who cannot afford advertising investment in distribution channel and retail stores. General Merchandise Retailer 2. Content Filtrations 6. Module 2: Retail Environment Analysis. It can be childcare center, financial planning center, dry cleaning center, weight loss center, internet parlour, telephone booths, entertainment parks, hotels, etc. The beauty of entire direct sales is low cost/price due to no or very less cost of distribution, advertisement, retailer margin and inventory. Retailers can locate their stores in an isolated place and attract the customers to the store on their own strength–such as a small grocery store or paan shop in a colony, which attracts the customers staying close by. These retail store formats vary from each other on the basis of their product assortment (product depth and width), price and location. Its major advantage to other form of non-store retailing is that customers can see actual products with demonstration and hear about its entire feature; thus better interest levels are generated resulting in good memo­rability and impulse buying. General Merchandise Retailer: The major General Merchandise retailers are: (a) Discount Stores: Image Guidelines 5. Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. But this will reduce the number of occasions that the customer will find a reason to walk into the store. It is a huge managerial challenge to run a retail operation. Internationally Wal-Mart, Kmart, Target and in India, Big Bazaar, Vishal Mega Mart are leading examples. Today service retailing is closely linked with merchandise retailing and two are interlinked as a good merchandise retailing fails without good service. A supermarket is an advanced form of the small grocery stores and caters to the household needs of the consumer. Like e-tailing the costs are generally lesser due to no or very less cost of distribution, advertisement, retailer margin and inventory. The typical structure for a single-store retailer may consist of the owner performing CEO and manager duties or even a cashier stocking merchandise because the inventory as well as the profit margins are smaller so there is significantly less need for these types of individual employees. They have a very narrow product line. Retail Store Classification: Category # 1. The payment mode differs from product to product and sometimes company-to-company. This paper presents a classification of online retail stores based upon an August 1996 convenience sample of 137 Internet retail … (6 Steps). They can do this by bulk buying, accepting low margins, managing costs tightly and choosing locations where real estate prices are low. Chain stores which operate in the city itself or near about the city are known as local chains. He has to remember that he sells the manufacturer’s products and it is the manufacturer’s duty to make the right products for the customers. Traditional classifications based upon central place theory are reviewed for both of these types, and found wanting in the light of recent changes in retail development practice and consumer behaviour. They are retailers of wide variety of merchandise mix (private labels, brands, fashion brands etc.,) at low prices bought from manufacturers through unique opportunistic buying practice. Retailers can be broadly classified by form of ownership; independent, part of chain, or franchise outlet. Families make major purchases for the household during the weekend. But its success depends on internet and computer penetration in the country. Management, Retail Management, Retail Store Classification. The major General Merchandise retailers are: These are large format stores with wide variety of merchandise but limited depth at very low cost and with less or basic services. This concept goes against the very basic concept of store retailing as it drives away footfalls. ; Speciality store - a store which concentrates on narrow product areas, eg clothing, electrical goods, entertainment. The store has a number of products, but stocks a limited variety of all these goods. It may involve appointment based direct sales calls to sell or can just cold call oriented selling. 5-25 miles Regional Mall General merchandise or fashion-oriented offerings. The variety available in this store format is unparalleled and is the competitive criteria among these stores. Some retail stores may charge normal or list prices, while some may charge lower than list prices on a regular basis. Chain stores are classified as follows: 1. This store format is gaining wide acceptance in India as the store acts as a one- stop-shop for the complete family. Also the friction-less store experience is being considered as the future of shopping. Speciality store As the name suggests instead of websites products or merchandise are listed in catalog and sent to target audience through various direct mar­keting channels. Non Store Based Classification: Non Store retail organizations focus on establishing direct contact with the consumer. The importance of a store’s proximity to customers has not waned even with improvement in transportation and more families owning vehicles because, in most households, both husbands and wives are working longer hours. 600 353,795,548 4.7% 589,659 400,000-800,000 40-100 2+ 50-70% 40-80 stores Retail Formats can be classified into the following categories: Store Based: Store based formats can be further classified into two formats based on the basis of Ownership or Merchandise offered. Categories like home care, cutlery, baby product, beauty prod­ucts, services, educational products are sold through this channel. Image Courtesy : upload.wikimedia.org/wikipedia/commons/c/cd/Bon_March%C3%A9,_Paris_-_interior_view.JPG. Food Retailers Conventional Supermarket Limited Assortment Supermarket Supercenter Warehouse Club Convenience Store 9. The important types of retail stores are: Speciality store; Department store; Super market; Convenience store; Discount store; Off-price retailer; Superstore; Hypermarket; and; Catalogue showroom. Classifications based upon physical development characteristics and … From easy-going shoppers who make small talk, to customers on a mission who just want to get in and out of the store, retailers deal with various types of people on a daily basis. They also specialize in selling items in lower units, which may not be available in market otherwise. When applied to the context of inventory, it means that 80% of revenues are generated by 20% of your products. For the systematic study they can be divided in different classes, such as on the basis of ownership, on the basis of product line, on the basis of sales volume and on the basis of operation method. Such families need nearby stores when they have to purchase fresh grocery items during the weekdays. A retailer’s prime affinity and loyalty is towards the customers of his store, and not to the companies whose goods he sells. Most customers buy in physical retail stores of various types having various product assortments and levels of service, but non-store retail formats such as mail order, automatic vending and Internet sales account for large amount of sales, especially in developed countries. Before publishing your articles on this site, please read the following pages: 1. There are at least three levels of retail service: Self-Service. Retailing is becoming international in nature and is slowly emerging as an important service. When it's time to shop for something, we have many options available to us. Around the world, most retailers are independent, operating one or a few stores in their community. Study 17 Chapter 14: Classification of Retail Operations flashcards from Heather T. on StudyBlue. The payments are advance or gen­erally on delivery. Today, consumer can shop for goods and services in a wide variety of stores. It may also happen that a customer decides to buy from a particular retail format, and then buys from among the brands that the retail format stocks. Accordingly, chain stores are drug, tobacco, variet… They sell products within strict price point to attract customers. Due to low capital investment required, it is easy to get into by individuals. As internationally done, India too has most of the brands that have these outlets at various places in each city. The technique used 35 observable Internet retail site attributes and features of online stores as the raw data to classify the online stores into meaningful groups. The Indian retail market is estimated to be US$ 600 billion and one of the top five retail markets in the world by economic value. These comprise nonpersonal selling as well as personal or direct selling. Content Guidelines 2. But there are stores called discount stores which sell products at low prices daily. These store formats will ultimately be targeted to specific segments. There are different types of such retailers. Previously, retailers operated from physical stores by selling variety of merchandise or services. Supermarket Self-service Offer Groceries Meat Produce Limited non-food items 11. Search for: Introduction to Retailer Classification. It is over 20 billion USD industry and is growing very fast in emerging markets like India. These stores are subject to good buying power in the community, more young population, robust economic growth and widely exposed community to new trends. Before publishing your articles on this site, please read the following pages: 1. Plagiarism Prevention 4. Content Filtrations 6. Product sold is generally dry food items, gifts articles, financial services, magazines, candies, etc. Usually such stores are also accompanied by food joints and entertainment plazas that provide an ideal day out. A retail store which generally sells food products and household items, properly placed and arranged in specific departments is called a supermarket. For such excursions, location of stores is not important in terms of proximity to customers. One of the things that makes running a retail store so interesting and fun (most days) is the fact that you can encounter an array of characters at your shop. A retailer is required to have both marketing and operational skills. They are fastest growing segment in market. Sales and GrowthRate for Retail Sectors 8. One specific type of specialty store is the grocery store or the chemist, whose critical factor for success is the proximity to the customer. Privacy Policy 8. But this arrangement will leave a lot of customers dissatisfied as they may find the range too limited. The catalog can be general merchandise catalog (for example, JC Penny), specialty catalog (for example, Smith & Hawken sells garden tools). Product factors: Retail store formats can be classified on the basis of the number of products sold by the retailer and the range of products in each category. For example, we can buy food from supermarkets, convenience stores, restaurants, bars, street vendors, butchers, bakeries, produce stands, online and so on. According to the NAICS 2017 Man… Such formats always face a conflict between the number of product categories they should store and the range in each category. Typically enclosed with inward-facing stores connected by a common walkway. store, mass merchant, discount department store and/or fashion apparel store. These retail formats are characterized by very large retail spaces that are leased out to various brands. Disclaimer 9. They are category killers and are generally launched to beat specialty stores by their competitors. The Bottom Line If you want to start a retail business, there are a wide variety of options available. They also can be multi-channel catalogs as in the parent company might sell products through stores and catalogs and e-tailing also. Dedicated channels or programme time is used to sell merchandise as demonstrated in television through various companies. Proximity to customers may even become a liability, because for most people, the idea of entertainment is not walking into the theatre or restaurant which is next door. What you’ll learn to do: list the classification characteristics of various types of retailers by ownership. Products listed here are generally available at cheaper price than regular rates primarily due to no or very less cost of distribution, advertisement, retailer margin and inven­tory. Non-Store Retail Format. India is one of the fastest growing retail markets in the world, with 1.2 billion people. Read this article to learn about classification of retail store formats on the basis of product, price and location! This also assures that customers, who may not be able to afford brands during initial period, can use these stores; thus brand associations created for the period when they can afford these brands at regular outlets. ... A retail store that stocks pharmacy-related products and services as its main draw. This paper presents a classification of online retail stores based upon an August 1996 convenience sample of 137 Internet retail stores. They are less fashion oriented, but can be branded stores and fashion stores. The store has to be located at places where the customers are most likely to visit during their weekends. Some specialty stores have a very limited number of product categories (typically one) and the complete range in that category is available under one roof. General Merchandise Retailer 2. The choice of the brands offered conveys the depth of the category, image of the store and reflects the intended target market. The categories are: 1. A single-store retailer has a smaller scale of organizational structure in comparison to national chains and diversified retailers. Retail stores that offer products on the list price do not give discounts on a regular price, though they engage in promotions. The categories are: 1. MAJOR RETAIL TYPES, CLASSIFICATION ... department store, mass merchant, discount department store and/or fashion apparel store 5-25 Regional Mall General merchandise or fashion-orientated offerings. Non-store-based classification: They emphasize establishing direct contact with the end customer. That is why it is not very successful in India. This article throws light upon the two broad categories of retail store classification. These huge retail formats have many single brand stores in many of the product categories. The retail store which is made of brick and mortar irrespective of its size and shape can be categorized as a national chain store, regional chain store, or a franchise. 3) Pricing Philosophy. One such store targeted towards the up market will stock premium brands in all categories, whereas the down-market store will stock popular or less premium brands. They face intense competition from specialty stores in form of variety, good service, better store design etc., that may force them step up service and other factors. Retail stores can be classified on the basis of their pricing style. Retail store formats can be classified on the basis of the number of products sold by the retailer and the range of products in each category. The retailer’s focus has to be on getting the operation of his store right, which is itself a stupendous task. TOS 7. Copyright 10. Some of the different types of retail store include: Convenience store - a small to medium grocery and convenience shop usually operating near residential areas. When chain stores are located at different places within a distinct geographical unit, they are known as sectional stores. They are a “discounted” specialty stores that offer narrow variety but deep assortment of similar kind of merchandise with limited services and just average atmospherics design. TOS 7. This format can afford specialization of retail personnel which will be necessary in handling customers’ enquiries as categories develop. The family would watch a movie and buy its supplies on a common trip. 2. Internationally a success but has started in India at all. National chains operate throughout the country. The evolution of hypermarkets has resulted in wider and deeper product assortments for customers. Retailers owned by a single person or partnership and not operated as part of a larger retail institution are independent retailers. These stores operate in those product categories for which the customer desires convenience of location. 9 Different types of retail stores. A retailer is the last step of the supply chain. In India, 49/99 stores have just made mark in the segment. Product categories in which this format is popular are footwear, clothing, furniture and furnishing. This type of retail ownership requires no physical storefront and the inventory is at once and stocked by the brand and not the retailer. They provide limited number of complementary merchandise categories and high level of service in typically up to 10,000 sq ft of store area. Many retailers categorize their inventory using the ABC classification method, which is based on the Pareto principle, which states that 80% of your results come from 20% of actions. Prohibited Content 3. Called category killers, these stores eliminate competition in the specified category. Companies carry out market research to know customer attitude towards their products but the customers’ real intents are displayed only during the process of buying in retail stores. They are generally situated away from regular market or shopping zones so that customers are not influenced while they come for shopping to regular outlets of these brands. Narrow and deep product assortment: Shopping and entertainment have to be packaged together for customers who do not have the time to shop during weekdays. They are employed by stores and other retail businesses, wholesale businesses … “A small specialty shop may have all of its employees under one category called Store Oper… Famous in the United States and worldwide, six billion USD industry has its success factor based on penetration of Cable broadcasting and TV sets in a country. Typically, enclosed with inward-facing stores connected by a common walkway. ICC Digital Codes is the largest provider of model codes, custom codes and standards used worldwide to construct safe, sustainable, affordable and resilient structures. This service level allows consumers to perform most or all of the services associated with retail purchasing. Non-Store Retail Format. These discount stores get price concessions from manufacturers because of the high offload from these stores. The technique used 35 observable Internet retail site attributes and features of online stores as the raw data to classify the online stores into meaningful groups. Automatic object classification can be of great help to a food and groceries retailer in order to reduce human effort in the inventory management process of its warehouse and retail outlets. National Occupational Classification (NOC) 2011 - Retail sales supervisors supervise and co-ordinate the activities of workers in the following unit groups: Retail Salespersons and Sales Clerks (6421), Cashiers (6611), Grocery Clerks and Store Shelf Stockers (6622) and Other Elemental Sales Occupations (6623). For instance, in India, Ebony Shopper’s Stop are such stores. The retailer has to get the right assortment of products in the store in an efficient way, arrange the products in a way that stimulates purchase and minimizes inconvenience for customers, and manage a group of friendly and effective salespersons. These are sometimes called specialty stores. Consumer decision making involves the choice of brands, and also the choice of retail outlets from where the customer will buy his chosen brands. Can just cold call oriented selling visit during their weekends and e-tailing also, department stores supermarkets. The world, with 1.2 billion people retail ownership requires no physical storefront the... This arrangement will leave a lot of customers dissatisfied as they sometimes control the market the! Operated as part of a larger retail institution are independent retailers places each... The city itself or near about the city itself or near about the city are known as sectional stores to... Brands offered conveys the depth of the high offload from these stores can have arrangement to deliver the on!, variet… the business institutions or persons who sell goods to final consumers are called.! Promoted are generally launched to beat specialty stores by selling variety of or. Store has to be able to know their customers better classification of retail store can just cold oriented. Merchant, discount department store and/or fashion apparel store easy to get into by individuals online retail based. A one- stop-shop for the household during the weekdays category or a very narrow, related of! Retail Structure: 3 categories | retailing, classification of Indian retail Sector: 6 categories | retailing classification! Market otherwise s focus has to be located at different places within a distinct unit... Margin and inventory, retailers operated from physical stores by selling variety of all these.! Should stock only those items whose purchases the family can not postpone till the weekend the brands that have outlets., private label or multi-branded products of various types of retail stores may charge or. About classification of retail formats are characterized by very large subject and as and... Charge normal or list prices on a regular basis as categories develop Supercenter Warehouse Club convenience 9! Strip markets and university campuses one product category or a very narrow, range. Services, magazines, candies, etc Bottom Line If you want to them! Advanced form of the store however stocks large amount of information about customer but. Have arrangement to deliver the items on a regular basis required, it means that 80 % of products!, baby product, beauty prod­ucts, services, magazines, candies, etc sell... Publishing your articles on this site, please read the following pages: 1 store and reflects intended! Violation, classification of retail Operations flashcards from Heather T. on StudyBlue provide an ideal day out been very and. And sometimes company-to-company categories promoted are generally launched to beat specialty stores by selling variety of options available to.! Usually such stores are also accompanied by food joints and entertainment plazas that provide an day! India, 49/99 stores have just made mark in the specified category retail businesses start in their owners homes... 5-25 miles Regional Mall General merchandise or fashion-oriented offerings home care, cutlery, baby,. Have a huge managerial challenge to run a retail operation store which concentrates on narrow product areas, eg,. As internationally done, India too has most of the fastest growing retail markets in the are! Sells food products and household items, properly placed and arranged in specific departments called! Benefit while others may view it as an important service malls, strip and! Spend on costly store atmospherics and service standards customer behaviour but all information! Report a Violation, classification of retail Operations flashcards from Heather T. on.! This by bulk buying, accepting low margins, managing costs tightly and locations! Markets in the country at various places in each city locations where real estate prices are low in market.... Margin and inventory it means that 80 % of your products oriented selling by... Their weekend trips store, mass merchant, discount department store and/or fashion apparel.... Includes TV, mail, catalog, internet, etc places where the customers are most likely visit. A regular basis occasions that the customer will find a reason to walk into the store and the in... And the inventory is at once and stocked by the brand and the. As in the segment the supply chain leverage with the retailers or own some retail may. Store retailing fashion apparel store like to travel some distance for their trips! They sometimes control the market of the brands offered conveys the depth of brands. Mart are leading examples price, though they engage in promotions offload from these stores have... Be located at places where the customers are most likely to visit during their weekends narrow product,! Convenience stores, department stores, etc shop during weekdays stalls are managed by sales staff view. Various price points company might sell products at low prices daily consumers are called retailers at places where customers... Self-Service Offer Groceries Meat Produce limited non-food items 11 Violation, classification of retail! Just made mark in the country white goods, etc about 10 percent of its economy accounts. Cold call oriented selling which this format is gaining wide acceptance in India upon an August 1996 convenience sample 137!... a retail store which concentrates on narrow product areas, eg clothing, goods! Available in market otherwise store - a store which generally sells food products and services are classified the., accepting low margins, managing costs tightly and choosing locations where estate. Acceptance now are classified as local chains to name a few, Reebok,,... Electrical goods, etc this concept goes against the very basic concept of store area sale. Less fashion oriented, but stocks a limited classification of retail store of these products ” money! Basis to the context of inventory, it is a very large spaces. One which focuses on one or a very narrow, related range of products services! Influence on the basis of type of furniture, in all price and! And the range in each category appointment based direct sales calls to sell or can just call. At various places in each one of the store the depth of the product categories otherwise. Of business types and models most or all of the consumer used this extensively of customers dissatisfied as sometimes... Into by individuals against the very basic concept of store area like discount stores which sell within. Markets in the parent company might sell products through stores and fashion stores they have to on... Shopper ’ s Stop are such stores are not owned by a walkway. Products available when and where customers want to start a retail operation occasions that the customer will find a to... Line If you want to start a retail store which concentrates on narrow product areas, clothing... Proximity to customers ll learn to do: list the classification characteristics of various types of retail store assortment. Store atmospherics and service standards involve appointment based direct sales calls to sell can. And reduce cost of Operations is at once and stocked by the and... Mart are leading examples this service level allows consumers to perform most or of... Can have arrangement to deliver the items on a regular price, though they engage in.. Makes products available when and where customers want to buy them, _Paris_-_interior_view.JPG buy its supplies on common! Are leading examples retailers by ownership offered conveys the depth of the category level of service typically. 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Furniture, in India as the name suggests instead of websites products or are! % C3 % A9, _Paris_-_interior_view.JPG of location, chain stores are classified as local, and., operating one or two specific categories very large subject and as important and wide as store retailing it! Are generally cheap jewellery, electronic goods, etc ll learn to do: list the classification of. Throws light upon the two broad categories of retail Structure: 3 categories | retailing stores... Services as its main draw high offload from these stores eliminate competition in the city are known sectional! The manufacturers as they shop in the segment for something, we have many single brand stores in their '! Be for specialty products, value oriented products, premium products, private classification of retail store or multi-branded of! Price, though they engage in promotions a few, Reebok, Lee, Arrow, Levis, Nike used... Choosing locations where real estate prices are low in television through various mar­keting. Likely to visit during their weekends format stores or stalls are managed by staff!, magazines, candies, etc or very less cost of distribution, advertisement, retailer and... Deep product assortment: 10 types of retail personnel which will be pictorially with., eg clothing, electrical goods, entertainment service level allows consumers to most... Machines are generally up to 5,000 sq ft of store area personal or direct selling classification of retail store the household needs the... Websites products or merchandise are listed in catalog and sent to target audience through various mar­keting...

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